Client:
Red Bull | Rock City | City Bloc

Services:
Product Design & Marketing

Credits:
Chris Werrett: Camera & Video Edit
Scott Heleniak: Camera & Graphics
Lee Redfern: Photography

With the growth of indoor climbing and the innovation of indoor gyms, particularly within the professional competition space - brands such as Red Bull are looking at how they can get involved in sponsoring events & spaces.

Red bull climbing holds

The regular approach to sponsoring climbing events is to display banners which are present in media and to spectators during the event. Red Bull approached us at City Bloc, to mind-map some alternative sponsorship ideas. We collectively came up with a new set of holds - built by Rock City Climbing Holds, which could act as an elite climbing circuit - which now allow athletes to train at an elite level here in Leeds.

City Bloc currently sits as the main training facility for Precision Climbing Team, which boasts some of the strongest youths & adults in the game. The holds are now a permanent feature in the climbing wall and an extra set are provided to Team GB athlete and Tokyo 2020 Olympics Competitor Shauna Coxsey for her to use as part of her Ambassador Role with The Climbing Hangar.

WATCH Precision climbing team:

ROCK CITY CLIMBING HOLDS

Within the industry of climbing holds, lay a plethora of brands who are creating new shapes and essentially innovating how people can move on a climbing wall. We went with Rock City as our choice of manufacturer for their fibreglass macro holds, due to the large surface area, which would allow the most room for graphics to be applied. We explored a variety of possible logo positioning and colour-ways, before inevitably settling on the design you can see featured in the content above. The selected design allowed for an ideal amount of brand exposure for the client, when they are situated on the walls, ultimately standing out from the rest of the problems on the wall.