REALISING EXCELLENCE
We have been working closely with City Bloc for 4 years, realising their excellence within the climbing community in Leeds - therefore our job is to ensure that their quality is matched in the presentation of their content and marketing.
Ecommerce
Upon realising the community City Bloc had developed over their 10 years of existence, their audience was actually forever growing - due to indoor climbing become more popular and the general accessibility of the sport. We discovered that customers held a loyalty to the centre as it had given them a place which was ultimately improving their livelihood. Therefore we created a line of custom merchandise available for customers to buy in the City Bloc Shop or online. With every new release of merchandise, they sell out faster than you can supply them - which showed us how much their audience wish to support and represent this brand.
We supplied merchandise artwork, printing suppliers, product photography, models and applied all the imagery to their digital and print media.
VIDEO PRODUCTION
During the Covid-19 Pandemic, we began producing Vlog-style YouTube content to provide entertainment to the many climbers currently spending most of their time indoors and unable to get their climbing fix down at the centre. During this period, City Bloc was undergoing major improvements, so it allowed us to showcase what was happening in the space during the time of closure, to build excitement within customers to ensure a successful reopening, once the lockdown restrictions had eased off.
Marketing
City Bloc host a variety of events and classes which are on a constant circulation throughout the year and we aim to ensure that this is frequently communicated with their audience almost daily, via their online channels.
We keep our ears to the ground with the community and are receiving constant feedback on the general feelings about how City Bloc is perceived, to help us maintain the community spirit and to keep giving value.
